Zar A Business Strategy And The Brand Image - 1706 Words

Under the hard economic times in which the world is currently locked, one would be forgiven to expect that fashion is the last thing on people s mind, especially the young and the middle-class. This is a population considered as low income and would spend much of their finances in other needs rather than fashion. However, Zara, a Spanish retail fashion giant, has achieved just that by providing clothing and fashion at an affordable price for those conscious of fashion. Zara has made a business out of promoting people to wear fashionable clothes and purchasing them at prices they can afford at Zara stores. The company has enjoyed success in the textile industry owing to its unique business strategy and the brand image. Among many clothing retailers, up to date fashion clothes, affordable prices, fast operations, and brand culture are the main reasons that have enabled the company stays ahead of the pack in the fashion industry. Zara prides itself as the leading world retailer of up to date fashion. In its consumer model, the business views the customer as fashion conscious and keen shopper who would like to spot the latest in fashion at an affordable price to keep the trend going. Zara has its beginnings in Coluna, Spain where the first shop opened targeted consumers conscious of the fashion but put away with prices at most fashion retailers (Adage.com). This indicates the fact that Zara, as a brand, had set itself early in the beginnings as a place to visit for the latestShow MoreRelatedGlobalization of South Africa8279 Words   |  34 Pagesmanufacturers and financial institutions. Multinational companies also have branched in SA because it is a beachhead for the Africa and takes 70% of African trade. The Government also supports the infrastructure and gives a tax benefit for better business environment. On top of that, now SA is facing a huge opportunity, the 2010 FIFA world cup. Consequently, SA will b e getting globalization and continuous efforts are needed at the country in order to attract significant investment flows and improveRead MoreMarketing Strategies of Godrej6674 Words   |  27 PagesGodrej Marketing strategies of Godrej UNIT-1 INTRODUCTION Marketing is defined by American Marketing Association [AMA] as â€Å"the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.† Broadly â€Å"marketing is a social and managerial process by which individuals and organizations obtain what they want through creating and exchanging value with others.† Marketing has alwaysRead MoreBusiness Plan for Point Footwear Manufacturing Distribution5149 Words   |  21 PagesDepartment of Management Studies MBA Programme Business Plan for POINT footwear manufacturing and distribution Submitted by : Nay Zar Myo Roll No : 36 15th Batch MBA Plan Outline 1. Executive Summary 2. Company Summary 3. Products 4. Market Analysis Summary i. Market Segmentation ii. Distribution Strategy iii. Market Trends 5. Competition and Buying Patterns Competitive Edge 6. Strategy and Implementation Summary Sales Strategy 7. Management Summary 8. Financial Plan i.Read MoreCellc South Africa - Marketing15638 Words   |  63 Pages2000 According to the online article Market segmentation means good business, this process in indeed a very precise one. Involving looking as well as analyzing particular markets consumers is found to be within. After which they are divided in to segments, according to variables. This segmentation marketing method has proven to increase profits, as well as how the business plans to formulate an appropriate retention strategy for its customer base. This ensures that maximum time an effort is focussed